Lamb Weston is one of the world’s leading producers and processors of high-quality frozen french fries, waffle fries, and other frozen potato products. For more than 25 years they have supported foodservice businesses with culinary expertise, product variety, innovation and sustainability – a real partner in potatoes!
HOW DID WE CONNECT?
The lovely team at Lamb Weston dropped us a message in early 2021 after following our antics on social media and receiving some kind, supportive words from our mutual friends; Food Innovation Solutions!
They loved our refreshing and creative approach to projects and wanted to collaborate on some exciting new briefs across the next few months…
WHAT DID WE DO?
Inspired by the ‘messiness’ of food, our team got knee’s deep in chips for a full day shoot in our Colchester studio. We created a fantastic archive of fun, bright and refreshing ‘deconstructed’ product pictures for the Lamb Weston team to use on social media and other digital platforms.
With the aim of showcasing their newest product’s “invisible” coating (this keeps heat in longer and makes chips crispier!), our next brief was to create 6, 10 to 15 second animations to support their Stealth Fry Campaign (see below). Not only did these have to be consistent with the fun visuals created so far, these had to clearly highlight the products USP’s, Lamb Weston’s unique tone of voice and be full of personality – we think we nailed it. Next stop, TEAM HEADSHOTS!
Like what you see?
Professional does NOT mean boring. We make your visual content all about YOU. Your team, brand, vision and values. Our work is super vibrant, energetic and personality driven.